Chinese influencer dies after binge drinking on livestream
A Chinese influencer known as “Sanqiange” died last week after consuming an excessive amount of Baijiu, a Chinese liquor with an alcohol content of 30% to 60%, during a livestream on Douyin, China’s version of TikTok. The 34-year-old was allegedly participating in an online challenge called a “PK,” in which two influencers compete for gifts or rewards from their audience and the loser faces punishment. Sanqiange reportedly lost three rounds and was consuming the Baijiu as a consequence. The influencer was found dead 12 hours after the May 16 livestream, and while a funeral was held last week, Douyin has since banned the drinking of alcohol during livestreams.
Dangerous online challenges, such as the “Benadryl challenge” and “blackout challenge,” have resulted in fatal consequences, raising concerns about safety on livestream apps.
FAQs:
What is Baijiu?
Baijiu is a Chinese liquor with an alcohol content of 30% to 60%.
What is a “PK” challenge?
A “PK” challenge is an online challenge in which two influencers compete for gifts or rewards from their audience and the loser faces punishment.
What happened to Sanqiange?
Sanqiange, a Chinese influencer, died after consuming an excessive amount of Baijiu during a livestream on Douyin, China’s version of TikTok. He was allegedly participating in an online “PK” challenge and was consuming the Baijiu as a consequence.
What are the safety concerns regarding livestream apps?
Dangerous online challenges, such as the “Benadryl challenge” and “blackout challenge,” have resulted in fatal consequences, raising concerns about safety on livestream apps.
Has Douyin banned the drinking of alcohol during livestreams?
Yes, Douyin has banned the drinking of alcohol during livestreams.

Livestreamer from China passes away due to excessive drinking.
A Chinese social media influencer known as “Sanqiange” has died after livestreaming himself consuming an excessive amount of Baijiu, a type of Chinese liquor with an alcohol content of 30% to 60%. According to reports, the 34-year-old was participating in an online challenge where he and another creator competed for gifts or rewards from their audience. Sanqiange reportedly lost three rounds of the challenge, resulting in drinking at least seven bottles of Baijiu during the livestream. His friend stated that they saw him finish three bottles before starting on a fourth. The influencer was found dead 12 hours after the May 16 livestream on Douyin, the Chinese version of TikTok, and had already been banned from the app for drinking during livestreams in the past. Dangerous online challenges have been increasing safety concerns surrounding livestream apps, with some resulting in fatal consequences, such as the “Benadryl challenge,” the “blackout challenge,” and the “angel of death” TikTok challenge.