Linda Yaccarino hires exec from NBC to Twitter operations team
Linda Yaccarino has taken the helm as Twitter’s new CEO, about three weeks earlier than planned. She has been tasked with boosting ad revenue that has reportedly plummeted 59% this year. Yaccarino, who formerly worked for NBCUniversal alongside her newly appointed senior business operations colleague Joe Benarroch, took over from Elon Musk. The struggling social media site has struggled to attract advertisers, who are concerned the app will become chaotic under Musk’s leadership. Musk has already cut half of the company’s workforce in a move that has scared off advertisers. Advertisers flocking from Twitter has hurt its US advertising revenue which, for the five weeks between April 1 and early May, was $88 million. The struggling company has frequently fallen short of its sales projections, sometimes by as much as 30%, and the figures aren’t predicted to improve anytime soon.
FAQs:
Who is Linda Yaccarino?
Linda Yaccarino is the new CEO of Twitter.
Who did she replace?
She replaced Elon Musk as CEO.
When did Yaccarino take over?
She took over about three weeks earlier than originally planned.
Why did she take over earlier than planned?
It is unclear why she took over earlier than planned.
Why has Twitter struggled with ad revenue?
Twitter has struggled because many advertisers are concerned about the company’s future under Elon Musk’s leadership.
What happened to Twitter’s communications team?
Elon Musk cut much of Twitter’s communications team when he bought the company in 2022.
What is Joe Benarroch’s role?
Joe Benarroch has been appointed as senior business operations colleague to Yaccarino.
What have Twitter’s finances been like since Elon Musk took over?
Twitter’s finances have been dire since Elon Musk took over. Twitter has frequently fallen short of its sales projections, sometimes by as much as 30%.
What is the Displaced Building Service Workers Protection Act?
The Displaced Building Service Workers Protection Act is a law in New York City that requires new building owners and managers to retain employees for a 90-day transition period after termination if their performance is satisfactory.
What is the new San Francisco ordinance?
The new San Francisco ordinance requires San Francisco employers to retain security, janitorial and maintenance service workers for 90 days.
Exec from NBC joins Twitter operations team under Linda Yaccarino’s leadership
Twitter’s new CEO, Linda Yaccarino, started her role at the social media platform on Monday, around three weeks earlier than expected, and has already begun building out her team. One of her recent hires is Joe Benarroch, a former NBCUniversal advertising chief who worked alongside Yaccarino at the media company, to fill a new senior business operations role at Twitter. Twitter has seen a challenging year, with a 59% drop in ad revenue, and has struggled to meet sales projections by as much as 30%. Yaccarino has inherited these issues and will need to rectify them. The company has also been hit with a lawsuit by 11 former janitors who allege Twitter violated the Displaced Building Service Workers Protection Act, asking for over $100,000 in back pay.