Twitter’s executive A.J. Brown to leave
Twitter’s head of brand safety and ad quality, A.J. Brown, has resigned, becoming the second safety leader to depart the company in a matter of days. Brown worked on efforts to prevent ads from appearing next to unsuitable content. The latest departure adds to a growing challenge for new Twitter CEO Linda Yaccarino even before she steps into the role. On Thursday, Ella Irwin, vice president of product for trust and safety, resigned from her role at Twitter, where she oversaw content moderation efforts and often responded to users with questions about suspended accounts. Since Tesla CEO Elon Musk acquired Twitter in October, the social media platform has struggled to retain advertisers, who were wary about the placement of their ads after the company laid off thousands of employees.
Musk’s hiring of Yaccarino, former ad chief at Comcast’s NBCUniversal, signaled that ad sales remained a priority for Twitter even as it works to grow subscription revenue. Twitter and Brown did not immediately respond to Reuters’ requests for comment.
FAQs:
What was A.J. Brown’s role at Twitter?
A.J. Brown was Twitter’s head of brand safety and ad quality.
Why did A.J. Brown resign?
The reason for A.J. Brown’s resignation is not known.
Who else recently resigned from Twitter?
Ella Irwin, vice president of product for trust and safety, recently resigned from her role at Twitter.
What is the challenge for new Twitter CEO Linda Yaccarino?
The recent resignations from Twitter’s safety leaders have added to the challenges facing Linda Yaccarino even before she starts her role as CEO.
Why have advertisers been wary about Twitter recently?
Since the company laid off thousands of employees, advertisers have been wary about the placement of their ads on the platform.
“A.J. Brown, Twitter’s Executive, Set to Depart”
Twitter’s head of brand safety and ad quality, A.J. Brown, has reportedly left the company, marking the second departure of a safety leader from Twitter in a matter of days. According to an insider source, the exit of Brown intensifies the growing challenge for new CEO Linda Yaccarino, who has yet to begin her role. Ella Irwin, former vice president of product for trust and safety, resigned from Twitter on Thursday. Brown was responsible for preventing ads from appearing next to unsuitable content. Since Tesla CEO Elon Musk acquired Twitter in October, the platform has struggled to retain advertisers due to concerns about ad placement. Musk’s appointment of Yaccarino, former ad chief at Comcast’s NBCUniversal, demonstrated Twitter’s continued focus on ad sales. Twitter and Brown have not yet commented on the matter.